A stoic creative with an obsessive work ethic and a hard drive full of unfinished passion projects.
I think differently from most people. I observe before I act, research until I truly understand, and hold myself to a standard where results aren't the goal—they're the expectation.
What surprises people about me is my range. History, art, film, systems, design, AI — I go deep on all of it.
Not as a hobby, but because the best creative thinking comes from pulling threads across disciplines.
The environments where I do my best work are built on clarity, trust, and a willingness to test before perfecting. I thrive alongside people who are as invested in the same outcome as I am.
If you're building something that demands both vision and execution, that's where I live.
I love to cook
For 10 years, I worked with food and beverage companies, helping them scale their marketing and brands.
This led to me learning how to cook at a professional level, and find hundreds of amazing recipes. My favorite thing to cook is regional Italian food, and big holiday dinners.
I love AI design tools
Most nights and weekends you can find me playing with one of the dozens of new AI design tools that are getting launched weekly.
Right now learning AI as a designer is one of the ways to 10x your output, and build creative systems that scale. Check out my experiments page!
History buff
I love everything about history—especially the Roman Empire and feudal Japan.
This has led me to reading Wikipedia on a daily basis (2-3 pages a day for fun). I also have a minor in art history and can tell you almost anything about what you see at a museum.
I started freelancing in 2015 while still in college—helping local businesses with websites, social media, and brand design. Scrappy work, but it taught me how design functions in the real world: as a tool for growth.
I graduated in 2019 and walked straight into COVID. Two jobs, six months, then laid off.
Most people would call that bad luck. I called it a window.
I scaled my freelance work into a full-service brand and marketing agency. Not because I had grand entrepreneurial ambitions, but because I needed to pay rent.
What followed was seven years of building brands across nearly every industry, for everyone from solo founders to Fortune 500 companies. I helped clients generate over $500 million in revenue through branding, marketing, and positioning.
Along the way, I became fluent in the full brand ecosystem: identity systems, packaging, paid advertising, web design. I didn't just design brands. I learned how they grow.
After a decade in the trenches, I made a deliberate move into tech. Now I work at the intersection of brand design and AI, building systems that are faster, smarter, and built to scale.
When I'm not designing, I'm usually exploring something new.
Most weekends you'll find me hiking, taking trips around New England, or hunting down a good museum, brewery, or restaurant in a town I've never visited. I'm a natural explorer—international travel is next on the list.
On slower weekends I go deep on movies and TV. I watch intentionally, always paying attention to how stories are told and what makes something land.
I'm also deep in the AI rabbit hole right now, but not in a work context. Building music, characters, short-form content, and experimental visual work purely for fun. Tools like Flora and Weavy AI have me convinced we've entered an era where taste matters more than technical skill.
And then there's cooking. A decade working with food and beverage brands made me genuinely good in the kitchen. I know the farmers, the producers, the process. That's earned me a permanent spot as the chef at every holiday and gathering, a title I take seriously.
I'm not chasing fame or recognition. I'm chasing mastery.
Most things I pursue start with genuine curiosity. Something catches my attention; I go deep on it, and before long it's part of how I think and work. That's how I've built the skill set I have. Not through a plan, but through obsession stacked on obsession.
The more I learn, the more I believe that the gap between good and exceptional comes down to how seriously you take your own development. I want to be in the top fraction of a percent of what I do. Not to prove it to anyone else, but because anything less feels like leaving potential on the table.
Failure, to me, isn't falling short. It's not trying. It's sitting with a "what if" and never finding out. I'd rather move fast, learn from it, and keep going than wait until conditions are perfect.
I work hard now because I want options later. Not just financial freedom, but the freedom to show up fully for every opportunity that comes my way, without hesitation.
And at the end of it all, I want my work to mean something. Not busy work, not output for the sake of it. I want the things I build to make a real impact on the people they touch, and I want the people I work with to be better for having worked with me.
Help 100K+ People
I want to help at least 100K people build a better life either through the content I create in my free time, or through the companies I work at.
This can be a combo of helping them through design, products, or me creating content.
Mentor The Younger Me
When I started my design agency right out of college I had no clue where to start. I want to help the younger version of me get ahead without making the same mistakes I did.
I love doing this through creating Youtube videos about my journey and the lessons I have learned.
Build Life Systems
I believe that anyone can be successful in life if they have the right systems to reach their goals.
Whether its starting a business, building a great career, or saving money it all starts with a plan and a life system.
I want to share my systems to make everyone I meet and work with as successful as they can be.
Below I have listed some of things I am into. I think what someone likes says a lot about their taste, values, and perspective on life.
Sleep Token
Best modern metal band in my opinion between the lyric writing, and the fluidity of their music style between albums.
Bad Omens
Bad Omens is what I wished Bring Me The Horizon became. The perfect blend of metalcore, and alternative music.
System of a Down
The first metal band I was into as a kid, it is a shame they have been on hiatus since 2005. I would do anything to go to a live SOAD show.
Honorable Mentions: Bring Me The Horizon, Morgan Wallen, Suicide Boys, Mac Miller, Nickelback, Breaking Benjamin, Night Lovell, Creed, too many to list…
Lord Of The Rings
Master piece adaption of the books. I have probably watch the main trilogy over hundred times.
Goodfellas
In my opinion, the best gangster movie ever made—even better than The Godfather.
Princess Mononoke
Every Studio Ghibli movie is a masterpiece, but Princess Mononoke holds a special place in my heart both for the art style and the story.
Honorable Mentions: The Godfather, Pulp Fiction, The Northman, Nosferatu (2024), Spirited Away, Parasite, Alien, Fury, Quiet On The Western Front, The Outsider, The Deer Hunter, The Gladiator
God Of War: Ragnarok
10/10 story telling. Probably the best story telling and writing I have seen in a game in the last 20 years on par with great movie writing.
Elden Ring
Amazing world building and combat, I have been a long time fan of the Dark Souls series so Elden ring is a culmination of what makes every FromSoft game great.
Old School Runescape
I started playing OSRS when I was in elementary school, at this point it is comfort food. Only if I could get back the 1,000's of hours spent playing I would be so much further ahead in life.
Honorable Mentions: The Fallout Series, Halo (any), Dark Souls Series (DS2 by far the best), most FPS's
Soprano's
I think everyone can agree that Soprano's is within the top 3 TV shows ever made.
Game Of Thrones
Season's 1-6 amazing, season 7-8 questionable. Great adaption from the books, and a great rewatch every year.
Yellowstone
Just finished Yellowstone and all of its spinoffs this year (2026). Great writing, and action, makes me want to move to Montana and become a cowboy.
Japan 2026
Japanese history has always been one of my favorite periods to study, and it was a dream to go to Kyoto and see different areas I had read about. Planning my next Japan trip already!
Amsterdam 2025
First trip to Europe, loved going to the art museums, and seeing original Van Gogh paintings, and Northern Renaissance art.
Cuba 2017
During college I went on a 3 week trip to Havana, and a few different cities in Cuba. Life changing trip that change my perspective on the world.
Tom Geoco
If you're a designer you have to see the work Tom does showcasing toolbenders, and amazing designers.
Peter McKinnon
All things photography, youtube, and travel photo/video Peter is a great OG youtube creator to follow.
Ali Abdaal
If you want to become more productive in life and build life systems Ali Abdaal is a must follow.
Dan Koe
Great to follow if you like one-person business, mindset, or online business content.
Other Creators To Follow: Tom Noske (Creator Business), Ultralinx (tech + digital products), Benjamin Benichou (AI), Timm chiusano (life + work advice), many others (If you want recommendations just ask!)