About
Four-year art direction partnership with Amazon FBA consulting agency founded by former Amazon employee. Provided comprehensive design services bridging operational logistics with compelling visual marketing, helping emerging and established brands achieve Amazon marketplace success through strategic design thinking.
The Challenge: Transform 50+ diverse businesses for Amazon success—from heritage footwear brands to completely new vitamin companies. Required educational content for unfamiliar products, authentic brand translation across platforms, and comprehensive support from concept to conversion-optimized storefronts.
Strategic Approach: End-to-end design services including branding, packaging, product photography, photo retouching, video editing, Amazon store design, and A+ content creation. Focus on educational graphics helping consumers understand specialized products while maintaining premium positioning and visual consistency across marketplace requirements.
Results
• 50+ businesses launched successfully on Amazon marketplace
• 300% average YoY growth for clients after Amazon launch
• Four-year strategic partnership with former Amazon employee agency
• End-to-end design services from branding to conversion optimization
• Major brand successes including Shark Tank companies and heritage brands
• Educational content mastery explaining unfamiliar products to consumers
• Zero-to-launch expertise for completely new brands and established companies
Burlap & Barrel
Single-origin spice company that gained notoriety after Shark Tank but struggled to expand beyond Shopify. Customers demanded Amazon availability for 24-hour delivery convenience.
Project: Shopify-to-Amazon integration in under one month.
Services: Photo retouching, Amazon store design, video editing, packaging design, graphics creation.
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Seed + Mill
First US store dedicated to sesame products (tahini, halva) with Chelsea Market flagship. Already on Amazon but underperforming due to poor presentation of unfamiliar Middle Eastern foods.
Project: Transform underperforming Amazon presence with educational content for American consumers.
Services: Packaging redesign, educational graphics, Amazon storefront, product photography.
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Vitaminis
Vitamin-rich juice shots for pregnant mothers and children. 100% vegan, gluten-free alternative to traditional supplements in convenient 2.5oz bottles.
Project: Launch new brand with zero presence, using Amazon as proof of concept.
Services: Complete branding, Amazon store design, packaging design, product photography.
Greater Than
Plant-based coconut water with electrolytes for nursing mothers and athletes. Sustainable Tetra Pak packaging, five flavors, operating since 2020.
Project: Adapt rebrand for Amazon marketplace launch alongside design agency.
Services: Photo retouching, video editing, Amazon store setup, lifestyle imagery.
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York Athletics MFG
Third-generation footwear brand (since 1946) relaunched in 2016. The Henry sneaker earned "Best New Performance Gear" from Men's Health. Established branding needed Amazon adaptation.
Project: Translate existing brand energy to Amazon while maintaining distinctive style.
Services: Video editing, promotional graphics, Amazon store design, A+ content creation.
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Black-owned skincare by Dr. Anne Beal, M.D., addressing the 70% of women of color who report available products don't work for them. Science-backed, clean beauty for melanin-rich skin.
Project: Optimize existing Amazon presence to better showcase product benefits.
Services: Photo retouching, educational graphics, Amazon store optimization.
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Plant protein "clinically proven to outperform whey" with proprietary ioPea protein. Claims 3x bioavailability of amino acids compared to standard pea protein.
Project: Launch new brand from zero with educational content highlighting bioavailability claims.
Services: Product photography, art direction, Amazon store design, graphic creation.
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