About
Complete brand launch support for teen-focused natural deodorant company founded by former Target executive. Comprehensive multi-platform setup including photo retouching, educational graphics creation, Shopify marketing website, and Amazon FBA store design targeting moms seeking aluminum-free options for their kids.
The Challenge: New deodorant brand entering crowded personal care market needed to differentiate natural, gender-neutral positioning for teens while educating parent buyers. Required professional e-commerce presence across Amazon and marketing website with clear value proposition communication.
Strategic Approach: Educational content strategy emphasizing what Miles doesn't contain (aluminum, parabens, phthalates) rather than just product features. Amazon-first business model with marketing website driving qualified traffic to listings. Platform-specific graphics optimization across 100+ assets for Shopify, Amazon, and social media maintaining consistent brand messaging while meeting technical requirements.
Results
• Six-figure first-year sales through Amazon exclusive strategy
• Major retailer expansion into Target, HEB, and CVS
• 100+ educational graphics created across three platforms
• Professional photo retouching meeting e-commerce standards
• Complete Amazon store design with custom homepage and A+ content
• Strategic website pivot from e-commerce to marketing hub
• Market gap targeting natural deodorant for teens/tweens
• Founded by Target executive leveraging retail industry expertise
"Working with Nik was absolutely crucial to Miles launch. As a solo founder juggling product development, manufacturing, and business strategy, I needed someone who could take our vision and translate it into professional, sales-ready assets across multiple platforms.
Not only did he and Melanie elevate our existing photography and create over 100 graphics, they also built us a website that perfectly balances teaching and selling Miles to customers.
Most importantly, their Amazon store design has been instrumental in helping us achieve six-figure sales in our first year and secure partnerships with major retailers like Target. Their strategic thinking around our business model—understanding that we needed to focus on manufacturing while outsourcing fulfillment—showed they truly grasped our needs beyond just the design work."
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