About
Fractional Head of Brand and Marketing partnership transforming luxury olive oil and balsamic vinegar company from in-person sales to successful e-commerce business. Owners had zero digital experience, selling $35 bottles exclusively at farmers markets and art shows for 10 years.
The Challenge: Established business with quality products but no digital presence or e-commerce understanding. Target customers (55+ with disposable income) struggled with online ordering and questioned premium pricing.
Strategic Approach: Complete digital infrastructure buildout tailored to older demographics. Focus on simplified interfaces, educational content, and premium positioning through consistent branding and storytelling that justified $35 price point across all touchpoints.
Results
• 10X revenue growth from <$100K to $1M+ annually
• 5X customer base expansion from 20K to 100K+ customers
• 50% sales increase from product photography refresh alone
• 4X consistent ROAS across all paid advertising channels
• 35+ million ad impressions across Facebook and Google
• 8,000 Facebook followers built from zero
• 3,000 Instagram followers with 5-8% engagement rates
• 1,600+ social media posts over 4-year period
• $850K+ revenue directly attributed to organic social content
• Premium pricing at $35/bottle (well above industry average)
"Working with Nik completely transformed our business from a small farmers market operation making under $100,000 a year to over $1 million in annual revenue.
Over four years, he took us from not online to a thriving online business - redesigning our website, managing daily social media, running all our advertising.
What impressed us most was how he understood our customer base and created marketing that actually worked for them, growing us from 20,000 to over 100,000 customers."
Paul Scott
"Nikolai has been a great help for Seven Barrels to date and has truly made a difference for our e-commerce through all platforms that he handles for us.
When we started working together, we had very little understanding of digital marketing or how to effectively sell online. He took the time to understand our challenges and customers, then he developed strategies that worked.
Managing our advertising and social media with consistent professionalism, he's helped us increase our online sales 10X what we used to sell, while maintaining the quality and authenticity that our customers expect."
Mark Moss
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Social Media Management and Design
Social Media Management and Design